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Origin Story｜It All Started with a Tree
In the winter of 2018, founder Lena was preparing for a Christmas party when she noticed a problem: traditional Christmas trees only served a short-lived purpose and became a burden in storage once the holidays ended. For birthdays, anniversaries, family gatherings… every meaningful moment seemed to require buying new decorations—wasteful and lacking emotional continuity.
“Why can’t there be a tree that celebrates the festive spirit yet breathes with everyday life?”
That simple question sparked the first sketch of Momentree — a “Tree of Memories” designed to grow freely and transform with any scene.
Product Philosophy｜Layers as Language
We believe life is a three-dimensional narrative composed of countless “moments.”
Each tier of Momentree is like a page in a timeworn book—waiting to be written.
From Christmas bells to succulent planters, champagne glass holders to wedding photo frames—users build their own rings of memory in physical space by adding, removing, or combining layers.